ExtraHop Brand
Guidelines & Media Kit
Official ExtraHop Resources for Digital and Printed Materials
ExtraHop Company Name
Our company name is "ExtraHop." One word with no spaces. The first letter is capitalized and the H in "Hop" is capitalized. "Extra Hop" and "Extrahop" are incorrect.
ExtraHop Legal Name
Our legal name is "ExtraHop Networks, Inc." The legal name should only be used when explicitly required, such as in contracts between ExtraHop and a third party. ExtraHop is preferred in all other instances.
ExtraHop Logo
The ExtraHop logo is always to be displayed in the horizontal configuration. It should always be displayed in black or white, never in color. The black logo is used on white or light backgrounds. The white logo can be used on black, colored, or darker hued images.
ExtraHop Color Palette
Our color palette is driven by high-contrast and vibrant colors. With a strong foundation in black and charcoal our primary teal color along with our blue and green help our brand come to life.
black
- PMS Pantone Black
- CMYK 60 60 60 100
- RGB 000
- HEX #000000
teal
- PMS 326C
- CMYK 81 0 39 0
- RGB 41 163 160
- HEX #29A3A0
green
- PMS 376C
- CMYK 54 0 100 0
- RGB 138 190 64
- HEX #8ABE40
blue
- PMS 7700C
- CMYK 84 17 0 57
- RGB 26 90 117
- HEX #1A5A75
K 95
- RGB 16 16 16
- HEX #101010
K 89
- RGB 29 29 29
- HEX #1d1d1d
K 82
- RGB 128 130 130
- HEX #2d2d2d
K 74
- RGB 66 66 66
- HEX #424242
K 28
- RGB 184 184 184
- HEX #b8b8b8
white
- PMS Pantone white
- CMYK 0 0 0 0
- RGB 255 225 225
- HEX #FFFFFF
ExtraHop Typeface
Lato is the chosen font for ExtraHop branding and should always be used when available. Lato is an open source font and can be downloaded from google here. When Lato is not available, substitute with Arial.
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abcdefghijklmnopqrstuvwxyz
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¡™£¢∞Δ©ƒ∂ßåΩ≈ç√∫˜µ≤≥
Lato Light
Heading Two, Body Copy
Lato Regular
Body Copy for web/raster images to improve legibility
Lato Bold
Emphasis and contrast in body copy; Heading One if Lato Black is unavailable
Lato Black
Heading One in Uppercase